Rebrandt - Dutch Masters in Rebranding -

We make brands unique

Succesful merger: BitBrains & ASP4All

With the merger of BitBrains and ASP4All, a new major player emerged in the IT market. Rebrandt® developed the new identity in a short period of time.

2 Global Awards
for Woonwaard ID

Rebrandt® developed the brand story and the total visual identity including all elements for the most sustainable housing association in the Netherlands. Recently the rebranding is rewarded with a Global Rebrandt 100® Award and a Golden A' Design Award.

ID confirms
collaboration

The Security First Development Agenda focuses on tackling domestic violence and child abuse with regard to the combination of care and punishment. A collaboration between Safe Home, the police, the Public Prosecution Service,... Continue

Rebranding our
favorite printer

For years, Rebrandt® has been happy to produce the majority of its printed matter at Koopmans' printing house. Top productions never arise without intensive cooperation. The relationship with a printer is therefore cruci... Continue

IJsterk, it's
all around the IJ

Various organizations in the field of social care and childcare in Amsterdam had to look for a new name due to a merger. Today, IJsterk has become an integral part of Amsterdam's streets. IJsterk, chosen because of the loc... Continue

For youngsters
in a hard time

Suicide is the number 1 cause of death among young people in The Netherlands. Rogier Hulst, valued colleague and friend of our team, passed away at much too young age. His mother founded Roger That to offer other young ... Continue

DearBytes, security
with a Byte

This company in cybersecurity had been working with the name Medusoft for 11 years, but the three owners felt this name stood in the way of their growth. And they got right. Rebrandt® invented DearBytes and within 5 yea... Continue

Branded handbag-
books of gallery
Metis_NL

For Metis_NL (Contemporary Arts Gallery Amsterdam), the designers of Rebrandt® created a serie of 10 catalogs in the form of stylish handbags. By letting the cover continue, folding it back and providing it with a handle... Continue

Youall, honest and pure bodycare for all of you

Youall is high-quality body care without unnecessary microplastics and other polluting substances, so that it can be used by everyone, for you all... Rebrandt® conceived the brand name, developed the complete visual identi... Continue

Medical appearance
after 100-years

Omring has had its roots in West Friesland and the Kop van Noord-Holland for more than a hundred years. Both at home and at one of the 34 residential locations, with 3300 employees, they contribute to the quality of living ... Continue

Rebrandt® gives
cultural sector
a helping hand

The pandemic has shut down many sectors. We wanted to help where it was really needed and chose to sponsor The Netherlands Bach Consort with a completely new identity. With all the empty agendas the consortium saw the Corona ... Continue

Cyber Central makes
security understandable

Many people see security as a tough, technical subject. Moreover, developments are moving at lightning speed. Basic knowledge and good agreements are often sufficient for a significant reduction of the risks. Cyber C... Continue

New ID just in
time for Limburg 

National Disaster Fund was established in 1935 to support projects in reconstruction after disaster damage on Dutch territory. In 2021, the National Disaster Fund decided to visually rebrand the organization. In May 2021 w... Continue

SYNQ

Much more is expected of the current education professional than just being a didactically and pedagogically competent person in front of the classroom. The developments in society and on the labor market, and the speed with ... Continue

From insurance to
risk management

Times change and so did the role of VNG Risk Verzekeringen (Insurances). The company became from intermediary in insurance products an independent risk advisor of municipalities. With the new name VNG Risicobehe... Continue

How to start a successful rebrand?

The secret behind an 'Awardwinning' rebranding lies in the crucial first phase. In order to achieve a distinct character, Rebrandt® will develop a unique character profile together with the client. In contrast to the commonly used 'Archetypes', it is precisely those characteristics and special combinations that make the brand unique. This gives us the space to be unique as a brand. With which the distinctive character is a fact.

Rebrandt® is able to develop the following 8 steps to a successful rebranding within 3 months:

Corporate Story

Thorough research and sharp observations help us towards this common story, the 'brand story', the strategic compass of your organization. This is a clear, understandable and coherent story about who you are, what distinguishes you and what you want to achieve. Your brand story not only makes things tangible, but also forces an organization to clear strategic choices. Read more...

Character profile

Over the years, Rebrandt® has developed a unique method with which the character of the organization can be established. 2 Rebrandt® experts take those present on a search for that specific set of characteristics and core values that make the character of the new organization special. Read more...

A New Name

Rebrandt® has developed a program in which, together with the customer, we work with only 3 (digital) workshops towards that unique name that the brand just needs. After all, a valuable and fascinating process, a good name says more than 1000 words. Read more...

Styling

With the style survey we capture the brand in images, based on the brand story and the core values we start to think in images for the first time. Bringing together suitable images that tell the same story form a guiding function in the development of the total visual identity. Read more...

Visual ID

It is our main challenge to realize for each brand the unique appearance that fits the organization and its story. This design goes beyond the logo. It is a visual system. The logo or word mark, the layout, the fonts and the colors, are the building blocks that together form the desired shape, look & feel, based on strict guidelines.  Read more...

Employee Alignment

Rebranding has a big impact on employees. Saying farewell to a familiar environment and starting an unknown new phase. Your employees are the ones that will wear the new 'coat'. So employees are the crucial link, they are the true ambassadors of an organization. It is important to inform them regularly about the steps taken by the management. Read more...

Brand Elements

Whether it concerns business cards, letterheads, your fleet, website or app, all components ultimately change. A rebranding goes 'all-over' and preferably in as short a time frame as possible. It is therefore advisable to make an inventory at an early stage. Read more...

Brand Activation

This is what it was all about: conquering the market! Your rebranding offers an excellent opportunity to re-introduce your product or organization on the market. There are opportunities that need to be properly mapped out and implemented in conjunction. Read more...

Rebrand in 3 months

Rebrandt® carefully goes through all the steps necessary to arrive at a solid and unique identity. However, such a process does not have to take long. Rebrandt® regularly develops a new identity within a period of 3 months. An intensive process, but certainly no less effective. Inquire about the possibilities today using the form below.

FreeSummerZoom

This summer we are offering you a free branding consultation with one of our branding experts via Zoom. Ask your burning questions; What should you pay prior attention to in a merger? Do I need a new name and identity right away? What will be the next steps? Or let us take a look into the process you are currently going through. You can ask us anything when it comes to branding. We are happy to help you on your way with your specific case. Hope we meet soon. The FreeSummerZoom is available every Monday afternoon between 2:00 PM and 5:00 PM — limited availability.

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REBRANDT^®
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The Netherlands
010@rebrandt.com
t +31(0)6 22841710

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REBRANDT^®
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The Netherlands
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REBRANDT^®
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