In an intensive collaboration between client and agency, a visual identity has been developed with great care and commitment. The new form system is tailor-made so that all core values are supported. Developing a visual identity is '1', turning an identity into a strong brand is '2'. In order to grow into a strong brand, it is crucial for recognizability and reliability to be consistent in all communications. To achieve this, the correct colours, fonts, dimensions and rules are summarized in the brand protocol.
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