For years, Rebrandt® has been happy to produce the majority of its printed matter at Koopmans' printing house. Top productions never arise without intensive cooperation. The relationship with a printer is therefore crucial in rebrandings. Koopmans' asked us to communicate the breadth of the range more clearly. The word 'print shop' no longer represented what they can do. The new house style is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument. The playfulness of the house style corresponds to the flexibility of working. And although it is a completely contemporary identity, the house style breathes more than 75 years of experience.