Rebranding has a major impact on employees. A familiar environment has to be said goodbye and an unknown new phase begins. They know they have to wear the new 'jacket' and form a crucial link in promoting the new brand.
It is advisable to involve a number of employees in the development process. However, every professional knows that it is impossible to give all employees a say. That is why it is good to keep employees informed as fully as possible during the process. Indicate why the rebranding is taking place and what steps will follow. Exclusive Sneak Previews and watching the design process strengthen the bond with the rebranding process. Once the launch is there, Rebrandt® ensures that employees get used to the new name and identity in a playful way through smart gadgets.