Originality is decisive in trademark registration
A trademark registration provides the unique right of use for the marketing of a new brand name and logo. The registration is per country or continent and applies to a selection of 45 classes (see below). Usually 3 classes are included in the registration, but situations are conceivable in which more or even all classes must be registered. Registering a brand name and logo requires careful prior selection of the countries and classes, which must also include future plans.

A trademark registration agency examines the feasibility in advance, subject to reservation. Based on this estimate, it can be decided to start a registration procedure. This procedure does not guarantee whether the registration is actually possible. Even if a positive assessment has been made in advance.

The procedure consists of formally applying for and publishing the application to which other parties (who claim that this name or logo infringes their trademark/logo) can respond. Without objection, a registration for the Benelux and Europe can be completed within 2-3 months. For registration in other countries and continents, a longer term must be taken into account.

For a registration only in the Netherlands, registration is automatically made in the Benelux. In the Netherlands, the registration coincides with Belgium and Luxembourg (Biop - Benelux). Bundling the application is also possible for countries in the European Union (i.e. not the UK). But an application can also be submitted per country.

Rebrandt® increases the chance of registration due to the originality and unique content of the designs and brand names. All our creations have now been successfully registered for our customers. For a unique brand name that does have a good chance of a successful registration, please contact our creative team using the form below or email info@rebrandt.com. Read more about our brand name expertise here. 

For the registration of trademarks and logos, Rebrandt® recommends its partner in Haarlem: Rise.

Overview trademark registration classes

Class 1
Chemical products for industrial, scientific and photographic purposes, as well as for agricultural, horticultural and forestry purposes; synthetic resins as raw material, plastics as raw material; fertilizers; fire extinguishers; hardening and soldering preparations for metals; chemical products for preserving foodstuffs; tannins; adhesives for industrial purposes.

Class 2
Paints, varnishes, lacquers; rust inhibitors and wood preservatives; dyes; pickling; natural resins as raw materials; metals in foil and powder form for painters, decorators, printers and artists.

Class 3
Bleaching preparations and other detergents; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.

Class 4
Industrial oils and fats; lubricants; products for absorbing, spraying and binding dust; fuels (including motor gasoline) and illuminants; candles and wicks for lighting.

Class 5
Pharmaceutical and veterinary preparations; hygienic preparations for medical use; dietetic substances for medical purposes; dietetic foodstuffs and dietetic substances for medical or veterinary purposes; foods for babies; food supplements for humans and animals; plasters, bandages; dental fillings and impression materials for dentists; disinfectants; means for exterminating vermin; fungicides and herbicides.

Class 6
Common metals and their alloys; building materials of metal; movable structures of metal; metal materials for railways; non-electric metal cables and wires; locksmiths of metal and small hardware; metal pipes; safes; metal goods not included in other classes; ores.

Class 7
Machines and machine tools; engines (except land vehicle engines); clutches and transmission elements (except for land vehicles); agricultural implements, other than hand-operated; incubators; vending machines.

Class 8
Hand tools and implements, manually operable; cutlery, forks and spoons; white weapons; razors.

Class 9
Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), rescue (rescue) and teaching apparatus and instruments; apparatus and instruments for the conduction, distribution, conversion, storage, regulation and control of electric current; apparatus for recording, transmission and reproduction of sound or images; magnetic data carriers, disc-shaped sound carriers; compact disc, DVDs and other digital media; mechanisms for prepaid devices; cash registers, calculators, data processing equipment and computers; software; fire extinguishers.

Class 10
Surgical, medical, dental and veterinary apparatus and instruments, artificial limbs, eyes and teeth; orthopedic articles; suture material.

Class 11
Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary installations.

Class 12
Means of transport; means of transport by land, air or water.

Class 13
Firearms; ammunition and projectiles; explosives; firework

Class 14
Precious metals and their alloys and products made or coated therewith, not included in other classes; jewellery, bijouterie, precious stones; clocks and time-measuring instruments.

Class 15
Musical instruments.

Class 16
Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding goods; photos; stationery; adhesives for stationery or household purposes; materials for artists; brushes; typewriters and office requisites (except furniture); teaching aids and teaching material (except apparatus); plastic materials for packaging, not included in other classes; block letters; cliches.

Class 17
Rubber, gutta-percha, gum, asbestos, mica and goods made from these materials, not included in other classes; semi-processed plastic products; sealing, packing and insulating material; non-metallic flexible pipes.

Class 18
Leather and imitations of leather and goods made from these materials, not included in other classes; animal skins; travel cases and suitcases; umbrellas, sunshades and walking sticks; whips and saddlery.

Class 19
Building materials, not of metal; rigid pipes, not of metal, for building; asphalt, pitch and bitumen; movable structures, not of metal; monuments, not of metal.

Class 20
Furniture, mirrors, frames; of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum, substitutes for all these materials or of plastics, not included in other classes.

Class 21
Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); materials for brush manufacture; cleaning material; steel wool; unworked or semi-worked glass (except glass for building purposes); glassware, porcelain and earthenware not included in other classes.

Class 22
Rope, twine, nets, tents, tarpaulins, sails, bags (not included in other classes); filling material (excluding rubber or plastic); raw fibrous textile materials.

Class 23
Yarns and threads for textile use.

Class 24
Textiles and textile products not included in other classes; to spread; tablecloths.

Class 25
Clothing, footwear, headgear.

Class 26
Lace and embroidery, tape and laces; buttons, hooks and eyes, pins and needles; artificial flowers.

Class 27
Carpets, floor mats, mats, linoleum and other floor coverings; wall coverings, not of textile material.

Class 28
Games, playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.

Class 29
Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.

Class 30
Coffee, tea, cocoa, coffee substitutes; rice, tapioca, sago; flour and preparations made from cereals, bread, pastry and confectionery, ice cream; sugar; honey, molasses syrup; yeast, leavening agents; salt, mustard; vinegar, spice sauces; spices; ice.

Class 31
Agricultural, horticultural and forestry products and seeds not included in other classes; living animals; fresh fruits and vegetables; sowing seeds, living plants and flowers; foodstuffs for animals; malt.

Class 32
Beers; mineral and aerated waters and other non-alcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.

Class 33
Alcoholic drinks (except beers).

Class 34
Tobacco; articles for smokers; matches.

Class 35
Commercial break; business management; business administration; administrative services.

Class 36
Insurances; financial matters; monetary affairs; real estate brokerage.

Class 37
Build; repairs; installation work.

Class 38

Class 39
Transportation; packaging and storage of goods; organization of travel.

Class 40
Treatment of materials.

Class 41
Upbringing; education; relaxation; sporting and cultural activities.

Class 42
Scientific and technological services and related research and design services; industrial analysis and research services; design and development of computers and software.

Class 43
Restoration (provision of food and drink); temporary housing.

Class 44
Medical services; veterinary services; hygiene and beauty care services for humans or animals; agricultural, horticultural and forestry services.

Class 45
Legal services; security services for the protection of property and persons; personal and social services provided by third parties to meet individual needs.
Meet the masters...
Keep me posted