Over the years, Rebrandt has developed a unique method with which the character of the organization can be established. 2 Rebrandt experts take those present on a search for that specific set of characteristics and core values that make the character of the new organization special.
 

 
Rebrandt is happy with unique characters, no one is the same, that also applies to brands. That is why they do not fit into boxes or 'archetypes', it is the mix that makes the character unique. In addition to the valuable outcome, there is also a consensus about the chosen mix of character traits. In addition to the brand story, it serves as a good benchmark in the next steps of the creative process.