Rebrandt's unique approach for rebranding housing corporation Woonwaard internationally acclaimed
The Rebrand™ 100® Award is the world's leading award for transforming brands. By winning the Award, the Woonwaard housing corporation's rebranding ranks among acclaimed rebrandings of Accor Hotels, Cap Gemini, Perth Airport and McAffee. Woonwaard received the award this week for the complete transformation of its identity. Rebrandt's team developed the brand story, the new visual identity and took care of the complete implementation.
The work of Rebrandt® (formerly bureau gras) has enjoyed international recognition for years. Previously, Rebrandt® won the Red Dot Award, Graphis Awards and the same Global 100® Award for rebranding Medusoft to DearBytes
Brands commonly end up in categories or archetypes. Rebrandt® deliberately doesn't work this way. Rebrandt® has developed its own method to map a unique character profile of a brand based on an intensive DNA check. As a result, the rebranding of Woonwaard exactly matches the inclusive and sustainable character of the housing corporation.